A podcast sharing stories of lived experience with mental illness
From side-hustle to a multi-million dollar business empire, interview with Haydar Hussein, founder of the Jim's Cleaning Group

July 11, 2020

From side-hustle to a multi-million dollar business empire, interview with Haydar Hussein, founder of the Jim's Cleaning Group
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In this episode, I talk to Haydar Hussein who is the founder of the Jim's Cleaning Group who turned his side-hustle into a multi-million dollar cleaning empire. He has over 860 franchisees in Australia and New Zealand is on target for 1000 franchisees by the end of 2020. He has achieved all of this in just under 20 years! It is a great story and Haydar tells us the journey from the start until the current day. 

You can learn more about Haydar and the Jim's Cleaning Group via www.jimscleaning.net.au 

Points of discussion 

The importance of visualization of what you want in life

Work towards making the vision a reality via any means necessary 

Stay humble and have a growth mindset

Keep progressing 

Family in business 

How to manage a large business 

How to create a product that actually solves a solution 

If you could please leave a review online, it helps the show to be discovered! Connect with me via the below links 

 

Transcript
Joel Kleber:

Hi everyone, my name is Joe clear on the host of the authentic combos podcast if you're wondering what it's about, it's about exactly that, as its title says it's about having authentic and genuine conversations with people from backgrounds such as business, sport, entrepreneurship, self development, and more importantly, people who work in the mental health space. It does have a mental health awareness focus, because various topics which aren't really well known. However, I hope you do go to some previous episodes to learn more about the story about why I do these. So if you do enjoy the content, please make sure you subscribe, or you can hook up on social media by checking out the notes as well and checking me out on the authentic combos podcast. We'd love to hear from you any improvements and how to make it better. If you do me a favor, make sure you leave a rating and a review on wherever you leave your podcasts that will help me out as well. So I hope you enjoy this episode of the authentic combos podcast. My guest today is Haider Hussain Haider, who's saying is the gyms cleaning group, divisional owner? And how long have you been with the gym scraping title Hydra, how many years? Well,

Unknown:

this 30th of June, which is couple days ago, that was my 19th year. So we've actually entered the 20th year, which is exciting. And you're

Joel Kleber:

also our first Lifetime Achievement Award winner for gyms.

Unknown:

Thank you very much for that, man. It's a real honor. And I've put the picture on the certificate in front of my office here. And whoever comes to see me gets to see that first

Joel Kleber:

fantastic thing. Now, for anyone who doesn't know you're just want to run down your background and stuff like that. So can you just tell us a little bit about yourself, you know, where were you born? Or where were you raised there about your early days?

Unknown:

Lovely. Well, I was born in a little island called Cyprus in the Mediterranean in 1968. And as a family, we left there, and we came to Australia when I was about five years old, due to perceived war was coming right now. And in fact, we came in 73. And the war did happen in 74. So my parents wanted to escape that because they were kind of involved in war in the past, you know, I think 69 there was a war as well. It's pretty bad stuff, as you can imagine. So they wanted to save their kids, me and my sister. So they brought us to Australia to start a new life. And it's worked out awesome for all of us.

Joel Kleber:

And where were you? Right? Where would you what was the first area in Melbourne?

Unknown:

Well, to come to Australia, in those days, you needed a sponsor. And my my mother had a like an uncle who kind of said he was going to sponsor us and he lived in Richmond. So we came to Richmond to, to kind of stay with them. And that kind of never happened. My parents had to rent. So we rented in Richmond for a year. And then we moved to a suburb called thomastown. And that's kind of where I grew up. And we stayed there until 1986 I think it was

Joel Kleber:

Yeah, so as a as a young man growing up in Melbourne back in the day, what was the like, How'd you find it

Unknown:

I was awesome. Thomas down in those days was predominantly the edge of Melbourne. So after us came a lot of paddocks and bush land and stuff. So most of my days was spent in the bush walking and digging holes and climbing trees and stuff. So either unreal childhood.

Joel Kleber:

Fantastic. Now, let's talk now about you want for a reason now, so I didn't touch into the intro, but how many franchisees do you currently have at the state? Okay, well,

Unknown:

that's a bit hard to explain to all because at the moment we experienced in COVID. So there's a lot of uncertainty in our business. And some of our franchisees have kind of got scared, and they kind of suspended their business. And I think there's about 35 ish that are suspended. So if we include them, we are over 870 franchisees, and in fact, we just had a training session last week, and we had 34 in training. So if they all sign up, hopefully, we might get up to the 900 franchisee.

Joel Kleber:

And he's got a first Jim's cleaning group last year.

Unknown:

Yeah, the highest number we got to that I that I know of is 867. Yeah. So 900 would be a great achievement. Definitely well on the road to 1000 franchisees

Joel Kleber:

and that's the Gar thing for the end of the year, I'm going to be saying for you.

Unknown:

Yeah, that is definitely the goal. And that's kind of all we talk about in this office. And as you know, we have training every three weeks. So we just prepare and gear ourselves up for that training date and try and get as many as we can into that date. And that's kind of how we run things here. Kind of governed by that date, the training date.

Joel Kleber:

It's a fantastic achievement and obviously you're already the largest that Australia but by that spot is the largest cleaning franchise in Australia and I know you're in New Zealand as well now, aren't you? Yes,

Unknown:

I'm doing pretty well there to the people that look after it for us. They're they're pretty switched on. And I'm not I'm sure the number but it's I think it's past 50 or very close to 50 At least, that's a pretty good achievement to.

Joel Kleber:

Absolutely. So I want to touch on now your early career before gyms. So what were you doing before before gyms cleaning?

Unknown:

Well, I only ever really had one job. My father was a bank manager. And you know, I inspired to be just like him. So obviously, the first thing I did when I was 17 years old, I got a job in the bank trying to follow his footsteps. And the things that appealed to me about him where he was very respected in our community. And, you know, he had his own office and his own car park spot and stuff like that. And that's kind of what I wanted. But by the time I got into the bank, things were a little bit different managers in those days, you know, they didn't have offices anymore was all like this common work areas and stuff like that. So I quickly got turned off, to be honest. But by by saying that I've got to enough, I still stayed there for 10 years.

Joel Kleber:

So you want to follow your father's footsteps? I have the office, you like it that your father knew everyone around the area? Have you passport have that sort of stuff, as you said, when you got in there sort of things changed with the open plan office? And yes, yeah. So why do you stay there for so long, if that wasn't what you were originally wanted to do?

Unknown:

I don't, I think I don't want to throw my father under the bus. But it was kind of him, you know, he was kind of explaining to me that, you know, son, just stay here, your soup is guaranteed. It's, you know, it's a secure job. Just bite your tongue. And you know, do your time and your time might be you know, 4050 years, or whatever it is. And at the end of it, you'll walk out with a very healthy super. And that's kind of what life's all about, kind of challenged that for many years. And I found it difficult to convince him otherwise, when at the end, I just kind of went against him and left. And that's kind of the truth, the truth of it. He was my father that kept me there for so many years.

Joel Kleber:

Was that a hard thing to do? And on your end to sort of go and take that leap of faith and go and do your own thing or to sort of muddle It was my

Unknown:

obviously, you know, around respect to the parents, and I just didn't want to go against him. And, you know, it worked out well for him. You know, we always had family holidays together. And, you know, we lived a pretty comfortable life. And he was doing pretty well out of it. And he was only working five days a week coming home at a reasonable hour. All that good stuff. Yeah. And I didn't really know how to do anything else, because I left school at the end of year 11. So I didn't have any uni degree, or any backup plan. And if I had left, you know, we would have gone. I don't know.

Joel Kleber:

So what so what did you leave to go and do back then?

Unknown:

Well, while I was at the bank, you know, I wanted to try different things, and obviously trying to improve my income. So I did cleaning part time in the bank where I was working. So you know, each branch every night needs to get cleaned. So I found out who looked after that and convinced them to allow me to clean that bank every night. So after five o'clock, I changed it to my tracksuit, and you know, do a bit of extra cleaning, where I was working, which is quite easy and fun and exercise and extra money too.

Joel Kleber:

So that was your first job was actually cleaning that place you work? Yes. Wow. Okay,

Unknown:

yeah. So, and then over time, I built that up to clean four branches. So the neighboring suburbs are doing them. And then that was, you know, working out pretty well. So I thought, you know, maybe I could start a cleaning business out of this, you know, something on the side part time. So I printed some business cards and some flyers and stuff. And by that stage, I had a very good relationship with a lot of business owners due to my to working at the bank. So I kind of slipped them my card here and now pretty supportive. You know, I had a very good friend of mine who owned a pop. So he let me clean this pub, and then there was a restaurant. And before I knew it on there was couple of builders as well. And those because I was building up the work, I had to basically employ people, which I did. And then I worked out that my you know, side hustle, I was kind of earning more money than my day job.

Joel Kleber:

I was gonna say it's very, very forward thinking back because obviously everyone's encouraged now to have a side hustle now it's sort of a sort of thing the last couple of years, but you're doing that back then before it was, let's say, a trendy thing. And then when it's just side hustle when did that business you sort of got off Geez, I could step away from the bank. Yeah, I'm actually enjoying this a bit more. Like 10 years into the business into my banking career. Sorry. Yeah.

Unknown:

You know, some time after that I started and I actually did something even more special than that, I was one of the first people in the bank to take paternity leave. Really? Yeah. So we had a baby. And I took the time to leave. And, you know, hopefully it's not used against me. But in the in my paternity leave, I was kind of trying to build my cleaning business. Sorry.

Joel Kleber:

So So you knew while all the time I should join this, what did you know, the side hustle was going to develop into an AI business? Or was it just something a tiny bit of cash extra on the weekends? Yeah, it was just

Unknown:

a bit of extra cash on the side? No, I had no intentions of building a business. At that stage, I still wanted to be a bank manager. Hmm.

Joel Kleber:

So when did that transition from wanting to be a bank manager to then going, Oh, I want to do my own business and step away from the bank?

Unknown:

Well, it must have been around the 10th year because it was in the bank for I think, 10 or 11 years? Well, to be honest, yes, I did start the part time business for some extra cash. But the biggest reason for starting my business was not so much to earn, big, you know, millions of dollars or anything, I just want, I always wanted my own office. And that's kind of all what water was about. So I thought, if I took this cleaning business, and I made it bigger, that way, I could employ more staff, and then I would need an office and I would need the Secretary and I would need the parking spot. And those were the things that I was chasing. And obviously, I also knew I wasn't stupid. I knew that if I had achieved that I would have made extra money as well. But the biggest motivator was to have my own building and, you know, my own parking spot and all the corny stuff that I wanted when I was younger.

Joel Kleber:

That's quite interesting. So do you think at the bank gave you your own office, that you wouldn't have maybe pursued something outside of it? Or was it just Well, I

Unknown:

don't think I would have, right, because that's all I wanted, since ever since I can remember. You know, five years old. I just wanted to be like my dad. Yeah. wear a suit. Put on the aftershave. And yeah, and the sad thing is, I don't do that these days, either. Like, yeah,

Joel Kleber:

it's gonna say here you have the normal Jim's cleaning branded shirt. And,

Unknown:

yeah, that's fine. Change. Yeah. You know, that was 2530 years ago now.

Joel Kleber:

And for me, it's not fair, something interesting. You said that you had a vision and that you just wanted to have the office and you have this team working for you. But you didn't know. Let's say maybe what business was going to do that for you? or? Yeah, how you just had that vision where I, you had a vision in your head, I want to do this and you sort of like, Well, how do I go and achieve it and you've achieved it via water cleaning business?

Unknown:

Exactly. Right. Right. That's all it was. It was that I could see what I wanted, you know, the office and I could see that very early in my my teams. And all I needed was the vehicle to get me there. And yes, I did think banking was that vehicle, but obviously it wasn't. And the next best step was this little side hustle that was doing pretty well. Yeah.

Joel Kleber:

Because it's quite important. So that's mentioned a lot today is visualization. People say get to visualize your goals or sports people want to visualize themselves doing a play or something. Yes. So it's how important do you think visualization is for anyone in general?

Unknown:

Okay, my opinion to that is 100%. That is what gets you there. I'm living proof of that. And not just my business career, my my house is exactly how I vision that. visualize that sorry. When I was a child, the vehicles that I drive, it's exactly how I visualized it.

Joel Kleber:

You don't have the nice cars 31 year, that's that's what I wanted. Yeah.

Unknown:

And even the fact of how I go to work, you know, all these little things that I'm achieving today, or doing today is exactly how I visualized that when I was younger,

Joel Kleber:

and this is something you practice, those are just something I've always had any.

Unknown:

Um, I think it's just something that I believed in. And because I believe that so much, it just happens that way. I wouldn't do anything any different. Everything I do, I visualize the first the end product, and then I just work out a way how to get there. I was

Joel Kleber:

gonna say, Yeah, because it's quite, it's quite interesting. I wrote down there on my list of notes, I had vision and how to bring that vision to life. And yes, you sort of married the two up getting you started. You had the vision. And then you had the cleaning business, which started doing really well. Yeah. And then you use that vehicle or use that business to then? Sure.

Unknown:

I work it backwards. Yeah, yeah, I see it first and then I work backwards on how to get there. And then then I work forwards to get there.

Joel Kleber:

Fantastic. Yeah. So now, I wonder if that's common. I don't know if it's common. Well, I think it's I think it's common to successful people because um, you know, if you watch a lot of sporting people, like you know, Kobe Bryant or Michael Jordan, they always say the same thing, but visualizing things in their head and making it happen on the field. So on the court, awesome, because now Now we'll talk about your claim business. So how long in your cleaning business where you're going And and how did you then come into involved into gyms? Sure. Well, I

Unknown:

think I started my business as a business in 1989, with employees and, and leaving the bank. And then I joined gyms in 2001. So it's at two or three years, I was independent. And I found it very hard to be independent, because remember, I wanted the office, right? It wasn't about income. So to have the office, I would, I knew I needed national work. I needed to be bigger than what I was to be able to afford my dream. And by trying to get work nationally, I just found it very difficult. Whoever, you know, all the people that were attending and stuff that they just didn't accept my name, you know, we'll call the cleaner, cleaner choice at that stage. Yep. And, you know, people are asking, Who are you? How long have you been in business and all these questions that are really pronounced. So I went into search of, well, sorry, I didn't, I received a letter from a national cleaning business who actually wanted to be are based in Adelaide, and I want it to be national. So what they wanted to do is partner with other businesses to become like one big organization. So that prompted me to look at other things. And coincidentally, my next door neighbor's brother. He was working in Jim's group in the head office at the time. And in chatting with him. He kind of mentioned, possibly we could do that with the Jim's group, which I rejected at the time. Why would I do that? He convinced his brother to start gyms and tennis and he was an independent antenna guy working on his own. So he did that for about 12 months. And then I saw him, you know, renovating his house and buying new cars and all these nice things. So that prompted me to look into it a bit further. And then at the end, I kind of got sick of researching and thinking about it. And I just thought I'd give it a go.

Joel Kleber:

So so so what made you decide then Well, did you come in back in the day and do the training or meet Jim first? Or how did that transition? Go?

Unknown:

I must have met Jim, I can't remember. But his documents. Clerk or lady will? Surely and I'm Yes. I met with her a few times. And then before I knew what I was signing up a little bit noise, I suppose. And and the investment was an affordable investment. It was $25,000. So I just thought I'd give it a go.

Joel Kleber:

Yeah, because it's quite an interesting one. Because you I think you said in so you're in business by yourself. What was 11 years? 12 years? No, no, no.

Unknown:

We're part time for a while. But I thought for a while. Yeah. as a standalone business, probably three years. Three years, right?

Joel Kleber:

Yes. Right. So yeah, as you said, you were trying it hard to get the commercial to be taken seriously at the tender level and stuff like that. And yes, so do you started as just as an individual franchisee? Did you?

Unknown:

I bought what they call a region? Yep. Well, what I call it master franchise, original franchise all and I granted myself a franchise as well, which we're allowed to do. And so I was working throughout the day, doing cleaning work, trying to manage the staff that I had. And then in the process trying to, you know, grow the region by selling franchises.

Joel Kleber:

Did you bring flat out back in trying to do is everything yeah, I loved

Unknown:

it. I really did. Yeah, I felt really special. And in fact, one of the first things I did, I used to clean an office for somebody, a good friend of mine, which was a courier business, and I did a contract deal with them. I said, Look, I'll do the cleaning for you if you give me an office, and he did. And I remember decorating my office putting our little posters up and you know, special pens and all that sort of stuff. So being I was in business might have had my own office wasn't really mine but still

Joel Kleber:

office. What's more stands back well, what stands out to you back looking on that time can you say with such enthusiasm? Was it just the excitement about your building the challenges that come up? Or was it just go go go all the time? What was exciting about the time

Unknown:

I was it was all of it right? getting up in the morning and just just trying to achieve things and and I knew that everything I achieved, it was all for my benefit. Because you know, when you work for an employer, yes, you might get a pat on the back, but it's not gonna doesn't really mean anything, does it?

Joel Kleber:

Yeah. How many people did you roughly have in your business? Back in the day I had? maybe four or five?

Unknown:

That worked for me. We should do a lot of builders clean type work, right? You're out there doing that, which was my work from before. And then from the gyms group, I was getting new leads. I was actually doing carpet cleaning as well at the time so I was getting new leads to do carpets. So, you know, throughout the day, I'd go out door, few carpet jobs, come back in office, try and act like a entrepreneur. And it was good. I've got my family involved, my wife at the time was involved. So we, you know, at home would sort of chat about it and think of ways of putting it all together.

Joel Kleber:

So then how did so how did you then go from from being the one region where you've grown around yourself a franchise? What was your next steps, then? Is it something where you wanted more? And then more regions? or How did you then build your business up to where it's about the journey from where obviously, you're there to where you are today? Sure.

Unknown:

So I was, like I said, I had, I was sharing an office at a friend's place. So then I took the leap. And I actually rented out my own office on Belle Street, which was really exciting. So it was my own this time. And we renovated that and addicted all out, which meant I really had to make this work. So those in those days, the best way to sell franchises was the franchise expos. And there was one coming up. So we went to the Expo. And then I think I had my first sale from that Expo, and that will, the person that wanted to buy actually wanted to buy in an adjoining region that I didn't own. So what Jim had done at the time, he he broke Melbourne up into four quarters, and I had one quarter and there was another guy who had another quarter and the other two are vacant. So these people wanted to buy a franchise in the vacant area, which meant if I saw that Jim would have got all the money. And I can fix this lesson to do is by that by that region as well. Yeah. So I quickly wrap that up and sold them a franchise in that region. And then you know, the journey began from there. And I thought I Sapa more regions, you got more catchment area just went on the rampage to buy more areas. And then from there, I think we moved to New South Wales and then Gold Coast. And then, you know, three or four years into it, I made him an offer for the whole thing, which he accepted. And then I became the owner of all of it.

Joel Kleber:

So with those buying those ratings got to see they're very coveted thing now. But back in the day, how easy was it to negotiate with people? The other reasons? Well, most of

Unknown:

the reasons were vacant, so that are attacked by Jim himself. Yep. And he kind of had a $25,000 figure on most regions. And to be honest, Jim was very good to me. A lot of the regions that I bought, I bought on vendor finance. So I was paying him off slowly. And I still remember there was a time when I owed him about $150,000. You know, 20 years ago, that was a lot of money. And I was paying that off slowly. Yeah. And that was kind of the only way I could do it, because I didn't have too much money. But, you know, it all worked out. Well. In the end.

Joel Kleber:

Did you feel it as much as well? What did your budget dad especially think back in the day when you're doing this sort of thing? Do you think was much risk? Because obviously, as you said, it's a lot of money. You know, 150k Even now, but back in the day would have been a really big amount of money. What did you What did your dad and your parents he was doing? He

Unknown:

was proud because, you know, I was continuously buying good things and holiday. You know, obviously he could say though, I must have been making money somewhere. But he always it until today. He always asks, Are you making enough? Do you need some help? Even to this day? He did that about one week ago? He asked me you guys hang out with COVID if you're struggling now let me know my number right now. But he was he could see even though he must see now. I'm sure he does. stuff that I have must they must be making money I suppose. You know, take

Joel Kleber:

your what's your vision? What you say before that vision? Did you ever envision at the time when you're buying the region's was something you wanted to you had to own maybe Australia or New Zealand as the cleaning group? or How did you make that happen? Because you've got the cleaning group, which is a little bit different. It's not just cleaning, you've got wind down pressure cleaning car detailing blinds, you've got a lot of things so yeah, True. True. Yeah,

Unknown:

I always vision that it would be big. Yeah, big to me in those days would have been, you know, 100 150 franchisees that was big, and always knew was gonna be around that number. And in fact, I remember when I think it was my second print of business cards instead of printing regional franchise or I printed national franchise All right, yep. And we're allowed to so we could always see that that's what I was gonna be, like the, um, divisional franchise. Oh, but it's very similar to being a national franchise. So yeah, I could see it was gonna be six So but I didn't expect, you know, 900 franchisees now,

Joel Kleber:

and where did the idea to come from, because obviously, you started off as cleaning. But now you've got, you know, as I said, Before carpet detailing, I sort of card, carpet clean, you've got cardi Tang, you've got all these other things. So where'd that idea become to make them their own separate franchise? Or?

Unknown:

Well, it actually came from the, by analyzing our information. And you know, as you would know, we analyze our complaints. And yes, we're getting a lot of complaints from cleaners who weren't doing, you know, the right thing with carpet cleaning or without scratching windows. So then I thought, you need to be an expert at what you do. So we sat down, and we separated the divisions, and if, because early days, if you bought a cleaning franchise, you could kind of do with carpet on the side or Windows as well. And by separating them, you become an expert at what you do. And that was the driving force behind it. So our carpet cleaners now are all, you know, fully trained, they've got the best machines on the market, and they're insured for their service. And that's what it's all about, so that we are a carpet doctor, or a window cleaning doctor in some ways.

Joel Kleber:

Yeah. And I think it's a quite a good thing to point out is so you base that assumption, as you said, based on compliance, you want some good quality of working thought, right? This person is just gonna be dedicated to these Yes, particular services, they're gonna do a far better, job less comprise more customers while we go

Unknown:

correct. And they can also invest in better machinery. So the claim is, yes, they do carpet cleaning, but they do it with you know, a $5,000 car per machine. That's not what I wanted, I want it to be the best in what you know, best in the field. So our carpet cleaners these days having machines worth, you know, 3040 $50,000

Joel Kleber:

there's a lot of there's a lot of stuff I was saying with Sal, when we did some videos that suppliers with the watch was finding products and correct, it was quite, I don't know how complicated or complex it was. So it's good to see all the great gear that the guys use. Yeah. Now, there was some problems along the way, when scaling this business up so you've read from a region a franchisee would have been very exciting. It's aggressively built along the way. So what have been some problems and that have stuck out to you and some solutions to those problems? You know what? To be honest, we haven't really had many problems. franchising itself, all the gyms group anyway, it's very simple, because we're all governed by a contract. And, you know, to scale my business, I had to sell regional franchise ORS as well, that I support and look after. And I haven't had problems because, again, they're governed by the same contract, the same rules. I don't think I've had many problems at all, because it's gonna say from the outside looking in from anyone listening, Hadar has a really good culture, in your division, your regionals all seem to get along in that, which is not that common sometimes in franchising, why, just as the ladies with different personalities and whatever else? So what are your sort of beliefs? Or how do you go about managing so many people?

Unknown:

Well, it starts at selection. Yeah, so we kind of only allow people that we can get along with and have the same vision as mine, or, or, you know, their family people. So we select the right fit. And then from that fit, I know that I can work with them. And in fact, learn from them too, you know, a lot of the knowledge that I've got is from the people around me. And that, again, comes from selection, I select people that I can learn from, and vice versa. And they get satisfaction from sharing as well. But, you know, that's human nature, that I just work here that part of the whole mechanics of the whole machine, you know? So yeah, so they follow the system, I follow the system that works. Now, let's

Joel Kleber:

let's touch on real quickly about Jim, because you have a lot of interaction with Jim, I know you have you sit down and have meals with him quite regularly. But how is the early days with Jim, when you met him? What did you think and, and all that sort of stuff?

Unknown:

Well, the early days, you know, I didn't really spend much time with Jim at all, to be honest, part of my yearly planning was to avoid him as much as possible.

Joel Kleber:

Some franchisors what the plan is now, but is it? Yeah.

Unknown:

Well, you know, I personally didn't have many problems with it, but I could see others having issues and you know, it's a very black and white guy, which now I really respect but in some people don't like that. Yeah, so over time, I've become kind of black and white as well. Black and White, meaning yes or no, like there's no gray area and that has brought us closer together and we can we can chat for hours on the phone. Yeah. And it's so motivating at the moment. It's awesome.

Joel Kleber:

Yeah. What do you think guys was hard? Yeah. What do you find motivating about the chats? Now? Just the ideas that you're throwing around? Or is it more? Yeah, obviously our relationship over many years, there's a lot of respect. Correct.

Unknown:

His vision, it's always the same direction. He just wants to improve and learn and teach and attract good people. You know, he's not about selling for the sake of making money. And that's, I like that, you know? Yeah. It's just just knows what he's talking about. Yeah. I like to be involved with people like that.

Joel Kleber:

Well, he's obviously a lot respect for you. Because you're in Jim's book. There's a whole 120 day, wow, there's a whole this whole bit on the air. And you're a bit how it all started up. And so obviously, a lot of respect for you, which is, which is great, which is a great thing to have. Now, I want to touch on real quickly about, you mentioned me before, before the podcast A while back about your approach to business, which I thought was really interesting. And you called yourself a self described copycat businessman. Yeah. And I thought it's a great term. I want to talk about it real quick, because I think it's a great, it's a great thing to to go into about just just for anyone who's listening business. Yeah,

Unknown:

I understand. Yeah. Well, franchising, you know, really, it's copycatting is not, you know, yeah, absolutely. Other successful people and, you know, around me who succeeded, Jim Penman is the most successful mind business in the world. So basically, I tried to copy whatever I could copy. You know, all types of blue Marvin considered and make it green at one stage? Because really, how can I how popular mine is? Yeah, yeah. So he's gone out there. He's made mistakes and learn from them. And why would I want to go out and make the same mistakes, just copy what they've done? In fact, copy it and do a better? And that's my goal at the moment, whatever they do, I'll do it. And I'll do a better.

Joel Kleber:

That's probably been a good thing. Well, good thing. You've done that, because a lot of people might want to do things their own way all the time and stuff. But I think how you've grown the business so quickly. Yeah, 90 years with that formula? You know? Yeah. If you look at it, let's say if you double it, you know, you would have been at probably the same numbers as mine, which I know you want to get to one day, don't you? I would take a long division, which is 1800 franchises, I think.

Unknown:

Yeah. 100%. That's my goal. My driving focus. Yeah. So I didn't have to discover new things. Well, sorry. I'm not that's not true. I mean, everything that I discover is bonus to what I've copied. So if I spent the energy on the on Discovery, in doing things that had already been done, I'd probably be the loser would not

Joel Kleber:

well, do you think people overcomplicate it now these days in regards to business or business? people being plucked out of gyms or let's say, at the outside of gyms, or just at sort of gyms, is there anything like you know, people say, I want to do business this and then they want to do fancy and stuff before? After concepts? And

Unknown:

yeah, 100%? Yeah, we're pretty lucky. gyms not overly complicated. It's a very basic, simple, honest system. And if you just follow that formula, you'll win. There's no need to overcomplicate anything. And in fact, if you research something too much, you get so overwhelmed and confused by it, you will end up not doing it. Whereas, with what from what I've learned from Jim or copied from viewers, just keep it simple. You know, just follow the fundamentals. Customer satisfaction, franchisee satisfaction, make sure everyone's making profit. And the rest is easy, isn't it?

Joel Kleber:

Absolutely. was obviously a living proof of it. How do you how do you manage your your day? So you've got such a large, large network, and you're the CEO of the largest cleaning franchise in Australia? How do you go about managing your day with systems in your business delegation, this sort of stuff?

Unknown:

Sure. Again, I try and keep it very simple. So I try and avoid day to day management of, you know, I call it trivial stuff. That's probably not the word. I try. I tried to be available to everyone that's within my circle. That includes me as well. Yeah. So because I'm not doing day to day, little stuff, you know, about I can't I'm not involved with jobs, or I don't even I can't remember, it's been so long that I haven't done. I just basically I'm available to people that need me. And then if no one's needing me, I actually got sticky baked into their areas, too. Right. You know, I'll go and see it. Without if just while we're chatting, I'll understand what he's doing and trying to see see what he's doing at the time? Or if he's got any issues you can share with me at the time. So I don't my biggest strength is being available, I think.

Joel Kleber:

Was it? Was it easy in that boat? Was it hard to let go of stuff back in the day to put that system in place of delegations? And a lot of people find it hard sometimes to delegate responsibilities? or How did you set that system up?

Unknown:

Well, I don't think it was hard, because I, I'm not excited by about responsibilities, I like to be I'd like my own free time as well. So in some ways, I try and avoid as much manual work as possible to be able to take time off and do my own thing. But I don't do much of my own thing anymore. I still, I'm involved in the businesses as much as I can. But the motivator is to be to be able to disappear, no one will know that I've disappeared. Hmm, if that makes sense.

Joel Kleber:

Right? That's, well, that's, well, that's a credit to you, because obviously, you build up that framework, and you put the people in positions, you know,

Unknown:

I have very good people around me, my, my co Ollie or our sales team, our contracts department, our franchises are awesome. As 50 plus franchise ORS Now, each one as good as each other.

Joel Kleber:

You regularly keep up to date with your franchise owners, don't you?

Unknown:

Yes, we do. Like, again, I just become available to them. And then if I got some spare time, I'll bring them as much as I can. But we have a monthly report that we we ask every franchise or to complete, which is online. And that report comes directly to me, which is like a snapshot of the situation, or challenges or issues. And then if there's something abnormal or something that needs attention, I'll reply to, to that report. And that just keeps us all into in the same loop.

Joel Kleber:

And in in the cleaning group, you've also gone out of your way to start creating products, as well, which is I think it's quite interesting. Obviously, your uniform suppliers as well, yes. You've got almost a total solution, I would say almost four years, I think you probably don't have is ready to go make cars at your your headquarters. So you're talking about how you what your vision was or what your idea is that because the Jim's cleaning group products are great. And you can check him out on his at the cleaners choice website. Correct? Yeah, we'll put a link in the notes. So to talk about actually developing a product from scratch, because it's something that's quite popular. Now you have a lot of e commerce people and people want to make money online and develop a product and that made all that sort of stuff. So major talk about your journey real quickly,

Unknown:

I was cleaning products side of things, initially that the need to look at doing that was due to our insurance claims. I think we had problems with that with an oven cleaning. Yeah, yeah, who kept damaging surfaces and scratching ovens and stuff. So looking into there, and then, you know, we just thought why not have a complete package or complete range, you know, and it took ages, it took us around five years to research and put it all together. But now we've got a cleaning product for it for every solution, you know, from from Windows to wiping tables, leaving floors, we've got our our own range for that. And the best part about it, the enzyme based so they're very good for the environment. But not only that, the best part is they'll never damage the user. And that's important. You know, if you're using chemicals all day, you put your health at risk, where ours aren't actually chemicals, they are plant based products. So our franchisees are kept safe.

Joel Kleber:

And how long did that take you to develop that product? And how did that come about? We

Unknown:

we tried to make it ourselves. So we we researched the world, you know, for formulas and stuff that we could copy. And we you know, we tried to get a chemist and possibly a factory and all that sort of stuff. And at the end, we we decided against that. And we just basically in conjunction with a supplier we we modified their formula? Well, not really we modified the scent of the formula. And we're just putting our branding on it. But it is a very niche product. It's the only one of its kind in the country. I'm not sure of the world. Regardless if it's ours or not. It is the best product on the planet. I would say

Joel Kleber:

Yeah. Wow. And so majority of the franchisees to go to people's home, they're using these products in there. Yes,

Unknown:

they are for premacy Yeah, but if we're putting it in because when we sell a franchise, we give them a starter pack which includes all their equipment and all the products that they need. So these days, we add the products into the starter pack and they get to try them and you know nine 10 times I fall in love with it and continue to use it.

Joel Kleber:

Now with the current crisis, how did you handle your division? Cuz I know for the first couple of weeks it could everyone was sort of worrying and, and things like clients canceling and stuff like that. So how did you how did you respond and deal with that sort of

Unknown:

environment? Well, I probably was the scariest time, you know, when there was a lot of cancellations and new leads dropped down by at least 50%. And then every three weeks or so we we sign up on average 15 to 20, new franchisees. So we, you know, we rely on that new work. And because they are existing franchisees, their regulars were dropping off, they, they wanted to take the the new work coming in. So it was a big challenge. So it made it hard for us to put new guys on. And plus, the existing guys had to struggle because they had to go out and quote, and, you know, they weren't used to that they all used to having their Regulus. So what we did in Melbourne, we're pretty lucky. Melbourne advertising, we collect the money as a group. So we actually had some savings. And he was just under 100,000 or so. So we're able to invest that into quick call to action type marketing. And that really worked. But Ali, again, a credit to ollie, he acted very early. And he looked at SEO, and we engage the company. And he was about 1520 grand a month or something where they really spent a lot of energy to increase our space, you know, the Google space made most areas where page one for most services. And that kind of got us through. And now we find that new leads were up by about 40%.

Joel Kleber:

I was going to say that the effect now would be very, very positive rather dire for time. But all that work and investment you've put in, it's gonna benefit the franchisees greatly. Exactly. And so that extra money that we spent, you know, we

Unknown:

did TV with that, and we haven't done TV for years, we did a radio campaign. And we did this thing was called Kudo, some other. Yep. So that increased brand awareness. The SEO stuff have kicked in. And we I was pretty quick to act as well, we we got our own disinfectant product. Now,

Joel Kleber:

let's talk about this because this is going to be something that people who are listening online or watching they're going to say a lot of it promoted with disinfected, cleans COVID cleanses sort of stuff. So I didn't chat about that how you did that? Well, again,

Unknown:

I went to the chemical guy, or the product guy, Raymond, and he had a product and I think, I think it was like 50 bucks a liter or something like that. And I said, Well, fine, we're happy to pay that. But this bottle, how am I going to get this bottle around the country, you know, to send one bottle to Perth, it's probably 50 bucks, it just doesn't work. So I challenged him to sit down and find your solution. And what he did was he concentrated the product where he condensed it into like a one liter format. And you know, change the dilution rates, and so on and so forth. So then we quickly filmed some footage on how to apply this product and what machinery to use and the benefits of doing it. And we sent the product all over the country with the video. And quickly, we had a training video as well for our franchisees and we quickly diversified and became disinfectant experts.

Joel Kleber:

And your franchisees have now picked up a lot of work and a lot of residential work with this sort of specifics, right? Yes,

Unknown:

it's very, very popular or in high demand. Most businesses are disinfecting two or three times a week. New Homes, you know, you buy a new house, why don't get disinfected. We're even doing cars, we've got contracts with some big, big names across the country where we disinfected cars on lease and stuff like that, or rental cars. And even just general housing, you know, you get your house clean, why not disinfected once a month. And when we say disinfected, we don't disinfect, you know, the whole thing, the roof and the cupboards and stuff, we do the touch points, which is the front door handles, door handles, bathrooms and stuff like that. So it's very affordable, like we can disinfect the touch touch points of the house for less than 100 bucks.

Joel Kleber:

And as you can and the trend just keeps going up in terms of popularity if that service.

Unknown:

Yes, my Yeah, I don't know the numbers have but it's very much one of our most popular services now. And, you know, it's all because we were able to act quick and train our people and have the product available. And in fact now we're even on selling our own product to schools. You know, we really, yeah, we're bottling it up and selling it because our our product line Once again, it's a disinfectant that's got no alcohol in unit, and it's plant based, which is, is quite unique. It is a bit early in the market. You know, people predominantly think when you when you think disinfecting, it has to have alcohol in it, but it doesn't. And I think once people come down and they understand how that works, I think we're in a very good position to and sell this product, hopefully worldwide,

Joel Kleber:

I was gonna say you're, you're pretty ahead of the market, people, because I know on the label is that you have environmentally friendly, you have blue eyes, and you have and that's obviously plant based anything's quite a big trend at the moment. And you're right in what you said it's quite interesting people want sometimes that smell or something, I want to know that it's cleaning, but if people can change their opinions or awareness about a product in that you don't need that to be effective.

Unknown:

I'm very confident it's going to change, people are going to get sick of alcohol on their hands, right?

Joel Kleber:

Yep.

Unknown:

Everyone's skinny start the drive, I suppose. The moisturizing companies, but I do believe you know, 5678 months out chemical would be hot in high demand. Highly. That's great. Now, I

Joel Kleber:

want to touch on about where, obviously, you got lots of visions and your base person, what's your vision for yourself or for your business in the next, let's say five years, 10 years? Well,

Unknown:

the vision is always the same, you know, full steam ahead, our foot on the accelerator, you know, we've kind of the ultimate goal is to be bigger than Jim's mine. Okay. Yeah. 1900 franchisees, so we halfway there. But if we break that down, you know, if we get to 1000 franchisees, by the end of the year, well ahead of schedule, we forced them here, just keep going for that goal. The thing is, I don't know what I'm going to do after I pass it. Hmm. And and, you know, I assure you, we will pass Jim's mind one day.

Joel Kleber:

Is it something well, wait, so you haven't. So basically, as your vision at the moment is passed him smiling, and that's, that's just a full steam ahead, gone? You'll reassess? Maybe as you get closer to it? Yep.

Unknown:

Yeah, just just simple, just keep going for that goal. And yeah, that's how we got to this. This number already, that's working. So just keep doing the same thing. constantly improving, making our tools better. supporting our franchise ORS to be able to grow continuously, you know, providing better support to their franchisees is because we worked out happy franchisees attract new potential buyers,

Joel Kleber:

what's your best referrals? And obviously, you know, 100% Yeah, yeah. So let's let's talk about the support systems, then for anyone who's sort of listening or interested, what are the support systems you have in place for franchisees in the cleaning group? Well, franchisees is supported by a local franchise or

Unknown:

Yep, and a franchise or is usually someone that's already been there and done. So there might have been a franchisee before, who's you know, built a franchise themselves done the service themselves. So they're actually walking, talking the walk. So they're local to them, again, available via phone or email, but also holding regular team meetings where they can share their experiences and knowledge and support their franchisees to achieve a business. You know, whatever size they want. Some people are happy to earn 1000 bucks a week, some people want 10,000 a week, you know, each wanting a different level of support. They just have to work together to achieve that.

Joel Kleber:

And what are some of the largest businesses that you can remember that a franchisees built off the top of your head

Unknown:

full time franchisees? Well, I was with one couple hours ago. He's got 18 employees, 1818 employees, I don't know his turnover, well, but he's buying his second service now. So he was a cleaning franchise, he now has a window cleaning franchise as well, to compliment his cleaning service. And he does a lot of schools and offices and stuff like that. So he's obviously very successful to support 18 people. Oh, absolutely.

Joel Kleber:

You can only do it. Yeah. Estimate in your head. Would it be? Would it be turning over? That's fantastic. How long have you been going in business for a? It's probably it's less than five years, less than five years. Yeah. And he Well, I don't want to

Unknown:

hear credits a lot of his success to my support. So in the early days, he was one of the French I was managing a region temporarily. I was the guy who sold him his franchise, and he reckons that the support that that I provided him was something that that's made him achieve this, you know, level of success.

Joel Kleber:

Let's fantastic. So I'm going to set it up. people listening probably don't realize, but you do in your time, you probably would have made very, a lot of people very wealthy and very, a lot of very successful families do you take, obviously you take some pride in knowing that you've helped a b 1000s of people in regards to,

Unknown:

you know, you know, Joel, that's one of my biggest motivators mine. Yeah, it's, it's awesome. Even my staff are out here. In fact, this one just walked right in the room now. Bill, he, he's an old friend of mine, who I convinced him to buy a franchise. I don't know, it's probably 1015 years ago. And since then, he's gone, gone off and bought a few regions. And he manages over 150 franchisees now? Well, so I'm sure he's making a bit of coin

Joel Kleber:

is doing quite well. And but that's gonna say, do you think? Well, I had a question here, down, which was motivation, which you just touched on in regards to the service industry in general, because I'm always, ya know, I was told in school, the narrative was, go to university, become a lawyer, become a doctor, you'll be successful business is never something that you're taught, or that people are sort of geared towards by their parents, I always have this bias towards you have to go to uni be successful. Yes. Whereas if you're just mowing lawns, or let's say, washing a dog, you know, you're going to be doing that. So I'm going to touch on that sort of attitude, that that sort of still prevails in regards to that probably the untapped potential, still in the service of

Unknown:

true, you know, the service industry has, you know, provided a lot of success for a lot of many, many, many people. But, you know, on the same token, it's also I think you've got to find that balance. Yes, we say, you don't really have to go to uni and get a degree, but you kind of dropped out at 10, either, you know, some people are okay, and can go off and build businesses. I think you always need a backup plan. So I think, year 12 would be quite acceptable. Yeah, look, it's a mixed bag, that one. business can be rewarding and easy. But sometimes you make mistakes, you can ruin yourself, too.

Joel Kleber:

So yeah, well, I think that's sorry, the thing now, if they were doing a side hustle, or they have their nine to five, but they're sort of building something on the side like UDS, and then once that was successful enough, you had the confidence to then to go from that to your, what you want to do?

Unknown:

Yeah, I think so. And in order to be successful, you kind of need a bit of maturity as well. Some people mature earlier than others. But in general, you know, you've got to wait, you know, mid 20s or so to really mature. So I think until then, you really should have some sort of backup plan.

Joel Kleber:

Now, what's your what's the best bit of advice that you can remember that you've ever received?

Unknown:

Ah, one, pretty good one was to remember that business is all about numbers. Right? You know, managing rejection, if you consider it as just numbers, you won't be offended by it.

Joel Kleber:

So that's a good way to look at something like that, because that's probably a lot of the big pain point to people is getting rejected, and they don't put themselves in regards an opportunity or something. Yeah, we'll just look at it as numbers, you know, you might have to go quote, to do carpet cleaning, for instance, you might get 1010 leads to quote, you're not going to get all 10 of them. If you've got eight or eight of them, at least two of them was just numbers. They're not really rejection, something went wrong somewhere, as long as you've learned from what why that happens. And it's always good to ask for feedback and analyze what happened. So that was really advice. It's all about numbers. was any advice for people who may be struggling at the moment or knowing what to do? Like you obviously had a really good strong vision when you were younger. So what would you suggest for people during this time? Well, I

Unknown:

would suggest that some people find something that they enjoy and have a passion for. And if they do find that, it won't feel like a chore. Yeah, like I said, the gyms group for instance, you know, there's 50 different opportunities or different divisions. I'm sure there's something in there that they will enjoy doing. Like if you love Washington, or if you love dogs, for instance, you could if you consider a dog wash franchise, it just be all day love and dogs, you know. So you would enjoy it and because you enjoy you'll actually be successful at it. And it's the same with our cleaning group. If you enjoy technical stuff, maybe you want to be a carpet cleaner and understanding fibres and how to release stains and things and all this complex stuff. And if you're enjoying your day, it's not going to feel like a chore. And that's one of one of the things I do I try and make my day as much as fun as possible. And how would I do that is I make sure that you know, lunchtime is the enjoyable time. So we try and eat all together as a team here. We have regular breaks, coffee breaks. We try and you know, put music on and stuff like that. It's enjoy the day.

Joel Kleber:

Now it's good. That's good touching outside of work. What do you like to get up to see this is a big part of your life. But I do know you like to travel a bit. Well, when? Before we when we could, but yes, yeah. What about that sort of travel is one thing. Yep. I love to travel, just the unfortunate thing is always traveled to the same place. Have a little holiday house in Cyprus, I got a very on a regular basis. I love motorbike riding. I have a couple of motorbike ride bike and a paddock bike. I'm a very, very keen gardener. So I'll probably do about 10 hours a week gardening. And you know, shed stuff in a man shed, you know, move my tools from that shelf to enjoy time with my kids watching videos. very keen, you know, motivational videos on YouTube, watch all that kind of stuff. And you've got a very family orientated businesses. I didn't touch them early. But I think it's quite important to point that out. Because a lot of people say you shouldn't work with family. But you do the opposite, don't you?

Unknown:

Yes. My two sons work here. In our office, my wife works here. Her brother is our CEO, his wife works here. Her brother works here. My wife's sister's husband is a franchisor of ours. And next is where I think we're going to bring the family dog in some

Joel Kleber:

family dogging papers around. So how do you find how do you find work with families? It's something that's ever

Unknown:

Yeah. To me, it works fantastic. You know, they're all here that they've always got my back. We have the same vision, we all want. What's best for the business. So there's no personal egos here. And we just continually strive to make things better. And if one is down, we try and lift them up and support them through whatever whatever is going on. They've got issues we help them.

Joel Kleber:

Could you think that's been a strength to the business over the years and why it's been so successful for yourself is that you've got family involved in it as opposed to No,

Unknown:

yeah, well, it must be. We really argue and miss about at work. So it's, it's worked really well for me. And, you know, I haven't checked the numbers, but I'm sure like us sick leave. Right and all that it's going to be very low that very rarely txiki. So there must enjoy being here.

Joel Kleber:

That's definitely a good point. It's a good sign, isn't it?

Unknown:

Yeah, I would think so. Probably the downside is, in personal time, we still kind of talk about work sometimes, you know, we're at a might be at a barbecue or Christmas Eve or New Year's Eve. We're talking about working? Yeah. Well, it's one of my favorite subjects. So I don't have a problem with it.

Joel Kleber:

Yeah, I was gonna say you just got it so integrated into your life, but you truly do have a family, a family business, a family lifestyle business, Stacy, where you're not away from the actually involved in you, in your process on a day to day basis.

Unknown:

Yeah. And, you know, yes, they're involved in their employees. But you know, that they have become successful in their own right as well. You know, like Ali, for instance, he he looks after the car detailing prep predominantly on his own these days. Yep. He's doing very well out of that both physically or mentally and financially, you know, it's good for them. I love it. Because they're growing and my my boys are growing too. They're becoming more and more involved in the business and coming out with ideas that, you know, I can't even think of myself. credit to them.

Joel Kleber:

You've got a truly great family business. You know, it's the Australian largest cleaning franchise, as I said before, and it's quite, it's quite impressive that you've just started from having a vision a side hustle, which is turned into a multi million dollar Empire.

Unknown:

Well, no, you know, and sometimes I actually did you know, I'm not too smart. I'm probably gonna get caught out soon.

Joel Kleber:

I'll tell you, I'm looking forward to seeing you take out the mind because I can imagine the look and the unhappy face. We saw those franchises for anyone who's listening.

Unknown:

Yeah, they have changed their management style a little bit in their structure, and they're doing pretty well. So for us to overtake them, we're gonna have to lift their socks up. Because mine is doing pretty good these days. If they continued like, you know, three or four years ago, without kind of struggling a little bit, you know, we probably would have been pretty close, Nick and Nick by now. But you know, they're doing pretty good themselves. So

Joel Kleber:

one thing I just want to touch on real quickly as well, I think but what a lot of people don't realize is how many should have put this before but how much new opportunities you guys also provide to new Australians, which I think is very important to mention, because obviously, we have a lot of very talented people who come from overseas, but their qualification is not worth. Yeah, when they come to Australian, I find it hard to sometimes you get a business and stuff, but you guys have provided many, countless years times with opportunities. And there's some great stories. I know you've got your division.

Unknown:

Yes, yeah, yeah. Good point there, Joe. Yeah, that is true mate, you know, someone who's could have been adopted in their country, they can hear Yes, and their degrees, probably not good enough. So in the interim, they, they look to find work, and they're probably overqualified to get work. So they decide, maybe I'll just get a franchise. And it's quite interesting. They, they come on board, and, you know, just thinking it's a temporary thing. But you know, short space of time, they become successful in what they're doing, you know, earning lots of money and actually enjoying what they do, they don't actually go off and go back to being a doctor or whatever they were before they get the, what they're looking for with from our business. You know, and there are some cases where they're coming with, they just sort of save the entry fee. And, you know, you hear that within a couple of years, they're buying a house or investment property or something. And that's really motivating for me. And the good thing about those people is because they're so thankful of the opportunity, they actually refer friends and people that they know, to buy from us as well.

Joel Kleber:

I think it's important to point out because, um, you know, a lot of businesses say they like to do that, but your business actually does that. And, you know, as you said, you've got people achieving your ROI within a couple of years, as you said, you know, by buying houses, which, you know, it's not a cheap market to buy in Australia, and its fans must make you feel very proud that your facilities and the is you've created this opportunity, these people,

Unknown:

it's one of my biggest motivators, you know, because I would consider my family like that as well. You know, my parents were new Australians at one stage, both obviously 1973. And they were given opportunities by people. And I want to be the same, I want to help people too. And those new Australians, they appreciate everything we do. So why not? And in fact, I want to point out when I wanted to do this, I was actually advised not to. To But anyway, because I was advised not to I wanted to do it even more. By and I'm lucky that I did because it's been one of the one of the successful decisions I've ever made.

Joel Kleber:

And it's not only that you just slowly just selling a business. I know that you guys you help them maybe English is not there might be a third language or their fourth language, I know you help with your classes and helping them get more tests and so on and stuff like that, as well.

Unknown:

Yeah, we certainly do. And our process is quite simple. You know, a lot of our things like Jim's jobs, you know, which is the quoting program or whatever, or a lot of the fields are auto populated for them. It's quite simple, you know, and if if they have a huge accent, you know, there's nothing wrong with SMS in clients either. Teach them how to do that as well.

Joel Kleber:

Nothing. It's Sunday. I just want to get in there before we leave. It is taking more more than half of your time. These this day. So anyone who wants to find out more about the cleaning group or yourself, what can I do? What can they visit? Jim's cleaning.com that are you? Yep. And email? Yeah, yeah. haidara Jim's cleaning dotnet.au yet, and you've also got a good Facebook page and Instagram as well. You've got a bunch of content I know with some social media influencer coming out very soon. Yes, Yes, that's true. What's Jim's cleaning just on Facebook, isn't it? Yeah. Jim's cleaning on Facebook. And I think is that Jim's cleaning group of Jim's cleaning on Instagram as well? Yeah. Awesome. No worries. Hey, thanks for that really appreciate your time. And, and opportunity, man, I really, really enjoyed my and I just think it's a great, it's a great story. And what you do for a lot of people is very important. And it's a great message of inspiration for anyone how you start off with, it's very well it's very forgiving yourself a side hustle back in the day and transitioned into that into making this multi million dollar Empire. So it's a great story of inspiration for anyone who's doing something that might just be a side hustle. You know, who knows what it can turn into, depending how you go. There you go. Maybe if I can do it, anyone can do it. Or I wish it was that easy. Everyone would be so the stories there but I appreciate your time here. So thank you very much. Lovely. All right. Take care. Thank you. Thank you. See ya. See ya. Thanks for listening to another episode of the authentic combos podcasts. If you do me a favor, make sure you leave a rating or review on wherever you listen to podcast. If you click the show notes, you can find links to various social media. I'd love to hear from you. Good, bad, indifferent, otherwise, who I should interview next. Any tips for improvement? Anything at all? Please connect with me. I'd really love to know your stories as well. If you do have them, drop them in the comments or send me a message. But Thanks again guys. And we'll see you again next week.

Haydar HusseinProfile Photo

Haydar Hussein

CEO and Divisional Franchisor for the Jim's Cleaning Group

In this episode, I talk to Haydar Hussein who is the founder of the Jim's Cleaning Group who turned his side-hustle into a multi-million dollar cleaning empire. He has over 860 franchisees in Australia and New Zealand is on target for 1000 franchisees by the end of 2020. He has achieved all of this in just under 20 years! It is a great story and Haydar tells us the journey from the start until the current day.

You can learn more about Haydar and the Jim's Cleaning Group via www.jimscleaning.com.au